Going Digital - Understanding The Risks And Opportunities
May 15th 2020
Going Digital - Understanding The Risks And Opportunities For You, Your Firm, Your Staff and Your Clients
May 15th 2020
2 - 5pm
Speaker: Colin Kelly
£135+VAT (Member price)
Digital is disrupting every industry and the legal profession is no different. There are opportunities and there are threats. You may decide it’s not for you, but you won’t be able to ignore its impact.
Whether you want to improve your profile and win new business through Social Media, use technology to increase efficiency within the workplace, or even just communicate more consistently with your existing clients, an understanding of the latest technology is essential in order to stay ahead of the competition.
This session is up-to-date, tailored for law firms, interactive and down to earth. It aims to equip you to get real business results from social media and digital platforms while staying safe and protecting your reputation.
Your trainer is Colin Kelly, a former BBC Scotland journalist who has been running a successful training and consultancy business since 2011. He works extensively throughout the public and private sectors helping organisations of all sizes raise their profile and navigate the risks and opportunities presented by online platforms.
If you have existing online profiles you will be able to receive some feedback and advice on the day, if you are uncertain as to whether you should have a digital presence at all, this session provides an opportunity to ask questions and make an informed decision.
This session covers:
Social media - an overview of the main platforms, (Facebook, Twitter, Instagram, Linkedin, YouTube) how they work and what they’re capable of.
Content Is King - what should you be saying to build an audience and grow your business on social media?
Digital Customer Service - how can digital tools be used to offer enhanced customer service to clients? What are the opportunities, issues and risks? Learning from other firms and other industries. What do clients expect? What legislation and regulation do we need to be aware of?
Social Media And Your Staff - the importance of a social media policy, what it should include, how to implement it.
Your Digital Back Office - You may have heard of ‘the cloud’ but what does it mean and how can it help? We’ll explore how digital tools can make your business run more efficiently, from finance to customer relations, marketing and HR. We’ll introduce you to a bunch of low cost, powerful new tools.
The Dangers - Being new to all this is no bad thing. It means you can learn from the mistakes made by others. Our ‘rogues gallery’ of social media failures deals with issues such as copyright, defamation, Contempt of Court and employment law dispute. There’s also a significant section dealing with cyber security which should be a priority for everyone.
Next Steps - Digital and social media can be time consuming and overwhelming. We’ll leave you with actionable next steps, a plan you can follow to prioritise and implement the changes you feel are appropriate.
You’ll be able to ask questions throughout and will receive a copy of all the slide material.
The event begins at 2pm. Delegate registration is open from 1:30pm.
Colin Kelly founded Comsteria Limited in 2012 after a successful career in journalism where he held senior positions in some of the country’s biggest newsrooms.
After graduating with a BA Journalism from Edinburgh Napier, Colin joined the team at Scot FM before being appointed Deputy News Editor at Real Radio. Colin worked across news and music presentation and also hosted live panel discussions and produced documentaries before moving on to key roles at Clyde 1, BBC Radio Scotland and STV.
Colin has built a reputation as the provider of the UK’s most relevant media relations training and works with Managing Directors, CEOs, internal and external comms professionals, politicians and high profile individuals in sport and the arts on every aspect of their communications strategy.
His courses are built around today’s media environment, with digital technology and social media at their core.
Clients often involve Colin in messaging workshops and strategy sessions to support the in-house team or to gain the benefit of an outsider’s perspective.
While maintaining an excellent network of contacts, Colin is no longer active in journalism in order to afford clients complete confidentiality.
He can provide coaching and advice, for example, ahead of a Fatal Accident Inquiry, stakeholder meeting or Scottish Parliament committee evidence session or simply help raise the profile of your organisation.
A member of the Chartered Institute of Public Relations since 2013, Colin also delivers social media training and consultancy, crisis management support, podcasting and writing workshops.